It was on Tuesday of this week, when Bollywood producer and film maker Karan Johar launched what is unarguably one of the most controversial teasers of Indian cinema, on his twitter handle. It was the teaser of Amala Paul’s upcoming adult rated flick Aadai. Just moments after the launch, the teaser was on the headlines of many news channels and websites creating room for it to turn viral. Having actress Amala Paul in a complete nude avatar garnered the attention of many in the state and the tag-words arrogant, audacious and artistic added to the interest of the audience.
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We've got all our hopes pinned on the audience's quest for new things and we hope to surf this new wave of content-first projects smoothly! ? If content is 'Queen', visuals is 'King'. A royal wedding is coming soooooooooon. ? . . Trailer link in bio #AadaiTheFilm #Aadai @mrrathna @vstudiosoffl @oorkatheband @vijaykartik_k
Now, before the controversy wave caused by the teaser of Aadai goes down actress Amala Paul has unveiled the second look poster of the film. Taking to her Instagram account the actress has shared the second look poster of the flick which has actress Amala Paul, again in a nude avatar. The actress has posted the poster under the note, “We’ve got all our hopes pinned on the audience’s quest for new things and we hope to surf this new wave of content first projects smoothly! If content is ‘Queen’, Visuals is ‘King.’ A royal wedding is coming soon.”
The one half of the poster has Amala Paul nude and puzzled while the other half has her mother staring in a haunting way. There are also bruise marks in the body of Amala Paul leaving us curious about what has happened to the character? Even the second look poster of the project has gone viral and has become the talk of the town again. Looks like the productions unit has got an expert marketing team on board that knows precisely how to get the attention of people as all the promotional activities for the motion picture reach the maximum number of people in town.
Director Rathna Kumar who earned a lot of appreciation from the audience as well as from the critics for his first directorial venture Meyaadha Maan has come up with a complete adult rated content in his second flick. Touted to be a women centric subject, the crime thriller drama is said to explore the issues that the women face in the modern world. We will have to wait to see whether the story teller shines in his attempt to speak about the issues around women.
The project is expected to hit the screens soon and create some percent of unrest in the state for sure, for its adult content. With the first look, teaser, and the second look of the project breaking the hype meter, the anticipation for the trailer of the venture which is expected to be launched soon has skyrocketed.